Ninth International Conference on War Tax Resistance and Peace Tax Campaigns - Hirschluch, Germany 2002

Workshop 13

Implementing our dreams

Fundraising for CPTI and national Peace Tax Movements

Moderator: Marian Franz; Report: Jon Nott

We clarified our understanding or fundraising by identifying some different methods:

experiences of fundraising

Any form of fundraising is ‘selling your product’ where the product is your cause, in this case CPTI and national movements. You need to know your ‘product’ and your audience in order to find a hook on which to hang any fundraising attempts.

At the core of all fundraising is a one-to-one relationship, which is very similar to lobbying -you are trying to convince someone to support your cause financially rather than politically.

Try to look at your project from the potential funder's point of view. e.g. Grant making trusts need applicants to disburse their funds to (they weren't set up to keep money in a bank account, they're meant to give it to good causes)- they need us as much as we need them!

Researching potential funders/donors in advance is a vital first step. Find out who they have given to before and how much they are prepared to give.

The product of your fundraising can become a fundraising tool. e.g. the US National Campaign for A Peace Tax Fund raised funds for a lobbying booklet “Congress shall make no law...”, which became a valuable fundraising tool as well as a lobbying tool.

It is far easier to fundraise if you/your board have all given yourselves. Some of the best fundraising is done by those committed to the issue or doing the work rather than a professional fundraiser.

A donor base is one of the most stable forms of income, but you need a constant inflow of new donors to counteract ‘natural wastage’. A donor base also has a cost as it cannot work without an up-to-date database and regular contact between the organisation and donors.

We discussed the issue of tax exemption on donations and talked about building a relationship with individual donors so as to personalise their giving experience. We talked about the benefits of ‘permission marketing’ and the different legal situations in different countries.

concentrating on CPTI

We looked at the eight types of fundraising identified earlier to see which were most suitable for CPTI.

characteristics of the audience for a CPTI leaflet

potential target audiences for a CPTI leaflet